Request for Proposals

Influencer Engagement Consultant for the Rainforest Alliance

The Rainforest Alliance is seeking an Individual Consultant to submit proposals for management of our influencer program

Summary Information

·       Department: Marketing & Communications

·       Location(s): US, UK or Europe

·       Commitment: 7 months

·       Desired start date and duration: June 3, 2024

·       Under direction of: Consumer Engagement Manager

Consultancy Summary

About the Rainforest Alliance 

The Rainforest Alliance is an international non-profit organization working to create a world where people and nature thrive together. Our team of 700+ people are based in 34 different countries, supporting farm and forest communities in 58 countries around the world 

Overview

The Rainforest Alliance’s Marketing and Communications department are building an influencer program to raise awareness and support of our organization and mission on our global social media channels. We are looking for an experienced, agile, detail-oriented, fast-moving individual to identify, engage and manage key influencers and content creators, as well as optimizing campaign effectiveness through data analysis and strategic collaboration.   

Main Objectives 

  1. Develop a global influencer strategy that integrates diverse organizational goals

  2. Identify potential influencers and key opinion leaders in key markets through comprehensive research and analysis

  3. Review and consolidate influencer suggestions from internal and external sources

  4. Collaborate with internal teams to develop influencer marketing campaigns that align Rainforest Alliance brand goals with influencer brands.

  5. Manage and grow relationships with new influencers by prioritizing non-paid opportunities

  6. Design and implement influencer journeys with regular touch points to foster long-lasting relationships

  7. Engage with the existing influencers and celebrities and retain them in the Rainforest Alliance network

  8. Negotiate terms and contracts with influencers, ensuring alignment with our brand values and marketing objectives

  9. Collect performance data from influencers, monitor and analyse metrics to optimize engagement, reach, and overall campaign effectiveness

Deliverables 

  1. A continuous flow of influencer content for organic and paid social channels

  2. Periodic reporting of influencer collaborations with key metrics and actionable insights

  3. An active portfolio of influencers after 7 months 

General terms and conditions for Request for proposal

  • Proposals and/or any additional information received after the submission time and date are subject to rejection by The Rainforest Alliance. Incomplete proposals may be rejected by RA at its discretion.

  • The Rainforest Alliance reserves the right to request additional information at any time during the procurement process.

  • RA is at liberty to make multiple or no selections as part of the proposal process. RA also reserves the right to cancel the procurement.

  • All proposal costs shall be borne by the applicant and will not be reimbursed by RA. 

Selection Criteria

  1. Demonstrated experience successfully running influencer marketing campaigns and achieving measurable results in multiple countries.

  2. Have an existing influencer network and/or experience working with celebrities and PR agencies strongly preferred

  3. Strong attention to detail and high level of responsiveness. 

  4. Creative thinker with the ability to conceptualize innovative influencer strategies and activations

  5. Strong understanding of creative trends in content creation and influencer marketing and ability to provide strategic recommendations

  6. Strong interpersonal skills with the ability to build rapport and maintain positive relationships with influencers and colleagues.

  7. Passion for sustainability, aligning with RA's brand values and missio 

Proposal Process and Format

  • Deadline to submit is May 17, 2024


  • Proposals should contain:

  • Overview of services provided

  • Detailed information about services provided, including strategy, activities, project management and workflow

  • Full budget needed to complete deliverables

  • Detailed information about / examples of previous clients or projects with similar scope of work, including data points

  • Current C.V.(S) or information about project team’s qualifications

  • Contact details of 2 recent clients, including email and phone number


  • Finalists will be notified of their selection before June 1st 2024. 

 Thank you for your interest in working with the Rainforest Alliance

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