1.   About the Rainforest Alliance

As the Rainforest Alliance (RA), we are building an alliance to create a better future for people and nature by making responsible business the new normal. To advance our mission, we focus on amplifying our impact on the ground through systemic transformation: change across the entire supply chain, change in the relationship between people and nature, and change within our own organization. We achieve this transformation by working in collaboration with a wide range of stakeholders to create a stronger Alliance.

Together, we amplify the voices of farmers and forest communities, improve livelihoods, protect biodiversity, and help people adapt to climate change in bold and effective ways. We embrace transparency because we believe that the best way to build trust across our alliance is through openness about our tactics, our impact, and partners on the ground. Together, we can achieve our vision of a world where people and nature thrive in harmony.

For more information, please visit http://www.rainforest-alliance.org/about


2.   About the Tea for Change in Kenya Program

The tea sector is a leading foreign exchange earner in Kenya. Close to 5 million people in Kenya are directly supported by the tea sector, yet the sector is threatened by low incomes and wages, high costs of production, human rights issues, environmental degradation and the impacts of climate change.   


The Rainforest Alliance is proposing a systemic approach to address issues and threats to the sector through the Tea for Change Program, and is rallying local actors KTDA (Kenya Tea Development Agency) and KTGA (Kenya Tea Growers Association), industry leads such as Ekaterra, sector stakeholders IDH (The Sustainable Trade Initiative) and ETP (Ethical Tea Partnership), as well as county and national governments and financial actors to transform the tea sector into an engine driving economic, social, and environmental gains in Kenya.  


Desired Impact  

·        Improved landscape value (biodiversity, water, soil, forest, carbon sequestration) 

·        Improved tea households’ incomes and resilience to climate change 

·        Improved human rights for workers, their families and communities​ 

·        Reduced supply chain-related risks and strong sustainability stories 


 Program Timeline

·        3-5 years (5-10 years to scale up)


3.   Main Objectives

The overall goal of the consultancy is to support RA and partners to refine our initial program design and develop a high-quality program proposal and funding model in line with the aspirations of the Tea for Change in Kenya Program.  


Working in close collaboration with RA, the consultant will take the lead on key aspects of program concept development, including analysis, refinement and documentation of problem statement and opportunity analysis, support revision of pathways and outcomes in the current Theory of Change (TOC), provide feedback on program scope, methodology, monitoring, evaluation and learning plans, and identification of possible and relevant partners and stakeholders, stakeholder engagement to socialize the concept, validate and secure program support and buy-in, and pipeline development (donors, co-funding and co-investments).


4.   Research Questions.

  1. What are the challenges facing the tea sector in Kenya and what are the root causes? In-depth review.
  2. What are the SMART opportunities that exist to transform the Kenya tea sector towards becoming an engine of social, environmental and economic gains for tea farmers?
  3.  What does a realistic system transformation in Kenya tea look like, also in terms of scope, collaborations, investments and timelines? Using stakeholder feedback, review and advice on the analysis done by Rainforest Alliance.
  4. What are realistic ambitions and scope for the Tea for Change Program, who are relevant partners, funders, co-funders, their ambitions, and how can the program be best structured and managed? Are the program assumptions realistic?
  5. Current ideas and interventions are designed focused on RA’s capabilities. How do we align with the work others are doing? How do we bring additional capabilities on board?  

NB: Research questions above are restricted to the aspirations of the Tea for Change in Kenya Program.


5.   Scope of the Assignment

The scope of the assignment will include the following:

1.   Literature review with a focus on research questions. 

2.   Coordinating inputs from RA staff as to program needs and context.

3.   Consulting with the RA team to understand the vision, mission and focus areas of the organization and the Tea for Change in Kenya program. Strengthening the justification for Tea for Change in Kenya program TOC and business case: 

a)  Find and collate evidence showing the robustness of the approaches proposed under each pathway in the TOC. 

b)  Return on investment analysis for this program. 

4.     Stakeholder engagement, in close collaboration with RA:

a)  Facilitate socialization of the initiative with other key actors in the tea sector in Kenya (KTDA, ETP, KTGA, Tea Board of Kenya, TRI, NTZDC, IDH etc.).

b)  Identify and onboard partners critical to anchor a system approach to transforming the tea sector in Kenya.  

c)  Facilitate revision and validation of the TOC with partners, identify concrete roles for each.  

5.     Working closely with RA, develop funding models and pipeline for the program:

a)  Map program needs to identify funding gaps. 

b)  Identify concrete funding opportunities from donors (e.g., European Union, USAID).

c)  Identify corporate partners and non-conventional funding sources that can support the program.

d)  Identify alignment with and synergies with national-level public investments.


6.   Design and Methodology

The consultant will propose an appropriate methodology that is adequate to deliver on the assignment and is relevant to the aspirations of Tea for Change in Kenya proposal development. RA proposes the use of a mixed methods approach that will include literature review, focused group discussions (FGDs), key informant interviews (KIIs) and stakeholder consultations.


7.   Deliverables

  1. Specific consultancy deliverables (to be approved by RA) shall include:  
  2. An inception report including a detailed work plan for the consultancy, including reviews and feedback on existing program design and systemic approach, plans for stakeholder engagement, funding pipeline and funding proposal.
  3. Stakeholder engagement report based on stakeholder engagement and validation workshops facilitated (as agreed on point 4 (a) above).
  4. Generic funding proposal based on revised TOC and identified projects or initiatives for the program including narrative, logical framework, workplan, and costed budget, and Implementation framework for identified or proposed projects or initiatives.
  5. Final consultancy report including literature review, stakeholder analysis and validation, responses to the research questions listed in paragraph 4) above, other deliverables listed in paragraph 7) above and recommendations on program design and implementation.


It is also expected that the consultant will undertake validation of the reports before sending final copies. 


8.   Management and Quality Control

RA’s Director East Africa, and the Kenya Director, supported by RA Tea for Change in Kenya Program Team will oversee the implementation of this Consultancy. RA´s Manager Strategic Accounts Tea and Senior Manager Partnerships will support the team in ensuring quality of deliverables.


9.   Budget and payment Schedule

RA will pay competitive rates commensurate to the consultant qualification and experience. Payment will be made in 3 instalments and will be linked to the submission and approval by RA of the following Deliverables:

1.   Inception report.

2. Draft Consultancy Report including points 7(1-3) listed above

3.  Final Program concept, including point 7(4), as approved by RA


10.    General terms and conditions for Request for Proposal

  • Proposals and/or any additional information received after the submission time and date are subject to rejection by The Rainforest Alliance. Incomplete proposals may be rejected by RA at its discretion.
  • The Rainforest Alliance reserves the right to request additional information at any time during the procurement process.
  • RA is at liberty to make multiple or no selections as part of the proposal process. RA also reserves the right to cancel the procurement.
  •  All proposal costs shall be borne by the applicant and will not be reimbursed by RA.


11. Selection Criteria and Qualifications

The consultant or consultant firm will be selected based on proven experience, qualifications and ability to deliver a quality product in a prompt and efficient manner.  


Minimum qualifications and experience of the consultant will include: 

·        At least 15 years of experience in similar assignments in international development.  

·        Demonstrable successful experience in writing competitive, winning proposals for at least one or more donors.  

·        Knowledge of tea sector in Kenya, including, production, trade, finance and tea stakeholders and landscapes.

·        Knowledge of the donor and private sector landscape in relation to funding agriculture sector, in Kenya and Africa. 

·      Experience in working with technical experts and integrating large volumes of complex information into well-structured technical responses. 

·        Excellent communication skills, able to write effective, concise and compelling content while under pressure. 

·        Ability to work effectively with diverse teams to get exact, high-quality information from stakeholders to produce quality bid documents. 


Evaluation Criteria 

The proposals shall be evaluated against the following criteria: 

1)  Academic and professional qualifications (20%). 

2) Experience in similar assignments, proposal development, experience with institutional donors (bilateral, multilateral) as well as philanthropic foundations and private sector (20 %).

3) Consultant's proposal, understanding and interpretation of the assignment's scope, approach and deliverables and reporting (40%)

4)  Timely delivery of the assignment (20%). 


12. Application and selection process

Interested firms should send their proposal which should address the following:


A) Statutory Requirements  

Upon request, the consultant should supply all required legal documents as may be required by RA and or Kenyan law, e.g. bank details, KRA PIN and tax compliance certificate etc. 


B) Technical Proposal Requirements 

  1. A detailed profile of the individual or firm, proving academic qualification and relevant experience in undertaking similar assignments.  
  2. Details of previous and similar or related assignments, with links to at least two samples of similar work.
  3. A description of the proposed approach and methodology including the firm understanding of the objectives of the assignment and the technical approach and methodology to be undertaken to deliver the services including quality assurance.  
  4. The proposed work plan which includes the main activities of the assignment, their content and duration, milestones and deliverable dates; and how to adhere to COVID-19 protocols during the assignment.  
  5. Provide any requirements or special asks that RA needs to put in place to support the delivery of the assignment. 


C) Financial Proposal Requirements  

1)  A detailed breakdown of both professional fees and any reimbursable costs including logistics in Ksh.

2)  All the prices should reflect the diverse types and use of resources as envisaged by the firm.  

3)  Professional fees should include the applicable withholding tax. 

4)  The financial proposal should ensure prices are inclusive of all applicable taxes, including VAT.  


D) Qualifications and Experience of the Individual Consultant or firm  

1)     Technical capacity of the individual consultant(s).  

2)     Experience in supporting large international organizations.  


F) Copyright 

All materials and documents arising out of this consultancy work shall remain the property of Rainforest Alliance. More details will be outlined in the official RA contract.


13. Submission of Proposals 


Qualified consultants/firms are requested to submit their proposal (Technical and Financial) to Julius Ng'ang'a, RA’s Director for East Africa via email Jnganga@ra.org not later than 21st August 2022. 

RA will make a shortlist of qualified consultants and invite shortlisted applicants for interview. Selection will be done competitively. 


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