Request for Proposals

Google Analytics 4 consultant for Rainforest Alliance

Rainforest Alliance is seeking a consultant to assist with the implementation of Google Analytics 4, a review of our Google Tag Manager set up, and the creation of KPI dashboards


Summary Information

  • Department: Marketing and Communications
  • Location(s): remote - New York or Amsterdam preferred
  • Commitment: TBD
  • Desired start date and duration: October 1 – December 31, 2022
  • Under direction of: Erica Rosset, Digital Product Manager


Consultancy Summary

About the Rainforest Alliance

Rainforest Alliance, a New York-based 501(c)3, and UTZ, an Amsterdam-based foundation, merged in 2018. Together, the new Rainforest Alliance is now a $70 million per year organization with offices in 17 countries (and growing) and over 5000 staff. The merged organization has two main offices—one in Amsterdam and one in New York City.


The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities.


We work towards making responsible business the new normal through our certification program, tailored supply chain services, landscape and community work and advocacy.




The Rainforest Alliance is moving from Google’s Universal Analytics to GA4. We are looking for a skilled implementation partner to work with and support our website and data analytics team migrate to GA4; review our stats assessment plan; set up reporting infrastructure in GA4 and Google Tag Manager; and provide staff with training & documentation on the new GA4 and data reporting structure.  


Main Objectives


  1. Ensure the successful migration from Google Universal Analytics to GA4
  2. Review stats assessment plan and gain an understanding of our digital KPIs
  3. Help to create tracking in Google Tag Manager to report against our KPIs; set up reporting in GA4
  4. Provide training & documentation to the website and data analytics team about the new GA4 and GTM configuration  


Contractor Services at a minimum, must include:

  1. 10 hours/week





  1. A functioning GA4 instance for
  2. A clean, operational Google Tag Manager (GTM) workspace for GA4
  3. Training and documentation provided on new GA4 and GTM set up

General terms and conditions for Request for proposal

  • Proposals and/or any additional information received after the submission time and date are subject to rejection by The Rainforest Alliance. Incomplete proposals may be rejected by RA at its discretion.
  • The Rainforest Alliance reserves the right to request additional information at any time during the procurement process.
  • RA is at liberty to make multiple or no selections as part of the proposal process. RA also reserves the right to cancel the procurement.
  • All proposal costs shall be borne by the applicant and will not be reimbursed by RA.


Selection Criteria


Consultant will be selected based on:

  • Level of experience with Google Analytics and Google Tag Manager
  • Quality of proposal
  • Cost


Proposal Process and Format

  • Email and contact to submit and deadline – Erica Rosset (, deadline is October 1, 2022
  • Proposals should contain:
  • Work plan/technical proposal/methodology/timeline for deliverables
  • Financial proposal:
  • fixed price: request budget needed to complete deliverables.
  • List of previous engagements that addresses the above experience desired
  • Contact details of recent references (specify number needed; always ask for email and phone number)





Thank you for your interest in working with The Rainforest Alliance

Apply for position now

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