Request for Proposals

Stakeholder Mapping of key initiatives and emerging trends analysis and influential actors

Rainforest Alliance is seeking a consultant to submit proposals for Stakeholder Mapping of key initiatives and emerging trends analysis and influential actors 

Summary Information

·      Department: Business Case for Collective Landscape action

·      Location(s): Global with scope in Peru, Ecuador, and Indonesia

·      Commitment: (list term if relevant and estimate of days required)

·      Desired start date and duration: approx. two and half months

·      Under direction of: Chief of Party

Consultancy Summary

About the Rainforest Alliance

Rainforest Alliance, a New York-based 501(c)3, and UTZ, an Amsterdam-based foundation, merged in 2018. Together, the new Rainforest Alliance is now a $70 million per year organization with offices in 17 countries (and growing) and over 500 staff. The merged organization has two main offices—one in Amsterdam and one in New York City.

The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities.

We work towards making responsible business the new normal through our certification program, tailored supply chain services, landscape and community work, and advocacy.

The Rainforest Alliance is working to build an alliance to create a better future for people and nature by making responsible business the new normal. To advance our mission, we focus on amplifying our impact on the ground through systemic transformation: change throughout the supply chain, change in relationships between people and nature, and change within our own organization.


Rainforest Alliance, in partnership with Clarmondial, CDP North America, and Conservation International (CI) Foundation and with support of the U.S. Agency for International Development (USAID), is leading the “Business Case Initiative for Collective Landscape Action” (the Business Case henceforward).

Across the Amazon and Indonesia, the rates of forest loss and biodiversity loss are increasing at a time the global impacts of climate change are escalating. If the world is to turn the corner from increasing rates of forest and biodiversity loss, and climate disaster towards a net forest-positive and climate-positive future, transformative solutions that have the potential to unleash systems change are needed.

The Goal of the Business Case is to scale-up reductions in commodity-driven deforestation while accelerating biodiversity conservation, restoration, and community livelihood gains by demonstrating the business case for collective landscape action and enabling its application globally. There are many problems that a single organization or a sector cannot face alone, such as adaptation to climate change, access to quality water (social conflict), and loss of biodiversity and its ecosystem services (pollinators, pest control, and soil quality). When facing these problems, the integrated landscape management (ILM)[1] approach in Rainforest Alliance facilitates collaborative landscape governance processes to develop solutions to complex challenges, involving key stakeholders by creating or strengthening a landscape partnership. A landscape partnership aims to be long-term in nature, have a vision of more than 10 years, and have multiple sources of financing, markets, and tax incentives to support priority projects and activities, which are outlined in a formal landscape action plan (LAP). Long-term impacts are monitored by LandScale[2]. The landscape partnership, landscape action plan, and LandScale aim to create better conditions to allow landscapes to “de-risk” and encourage investment, going further than certification to address challenges that have an impact beyond the farm (wastewater management, for example) and align the landscape action plan to governmental and private sector planning instruments.

The Business Case initiative consists of three key components:

  1. Facilitation of multi-stakeholder landscape action plans and enhanced local capacity to implement activities and attract finance to achieve positive landscape-scale outcomes through the work of partners Rainforest Alliance and Conservation International. Component 1 works at the local level and is led by RA and CI.
  2. The development of innovative financing mechanisms to support investment in high-performing landscapes through the work of partner Clarmondial.
  3. Increased disclosure of information on the performance of and governmental and private sector participation in landscapes and jurisdictions through the work of partner CDP.

The expected results of the project are:

1)    12.1 million tons of CO2 emissions reduced through 2030

2)    1.8 million hectares under improved natural resource management

3)    More than 12,000 people with economic co-benefits and improved livelihoods and

4)    US$ 30 Million of international finance mobilized

As a result of this work, the initiative will unlock international finance for sustainable production, channel it to ready landscapes, and ultimately stabilize critical deforestation frontiers. USAID support for this activity will advance the Agency's new Climate Strategy, which aims to achieve significant reductions in global greenhouse gas emissions, improve resilience to the impacts of climate change, and create climate-positive reforms to USAID operations by 2030.

Context behind the consultancy: 

This global consultancy will support the work of Component 1 with a complementary analysis, as part of Activity 4.4.2 “Conduct a stakeholder mapping of key initiatives and emerging trends analysis, including USAID-funded interventions and others, and influential actors in each country of operation and at the global level”. Based on the information already collected from each landscape, this stakeholder mapping will be used to broaden the existing analysis, serve as the basis to identify which actors the project will engage at the global and regional level, and inform engagement strategies. This consultancy must consider the project’s Communication Strategy (focused on the stakeholders identified) and GESI preliminary Analysis inputs to ensure there is alignment with both. 

Based on the sustainable landscape management approach, stakeholder engagement is critical to ensure the project will have a social, environmental, and economic impact. It is very important to identify key stakeholders that are working in integrated landscape management approaches and how they are moving from commitments to actions, considering actors from the private sector, donors, multilateral institutions, investors, forums, coalitions for actions, financial institutions, non-governmental organizations, coalitions, etc. The Business Case is one of many initiatives trying to reach impact at the landscape scale, so it will be strategic to learn from other organizations and share the knowledge generated through this consultancy with project partners.

Main Objectives

The principal objective of the assignment is to conduct a stakeholder analysis and stakeholder mapping of key initiatives to inform a partnership and engagement strategy for the Business Case initiative, as well as to complete an emerging trends analysis to link with key stakeholders to mobilize investment to landscapes. This should include USAID-funded interventions, interventions by other donors, the private sector, governments, etc., and influential actors at both global, regional, and national levels, complementing the analysis completed by the landscape leads in Peru, Colombia, Ecuador, and Indonesia.

The specific objectives for the consultancy are below. The specific activities are listed below in two sections: one focused on the four landscapes in the project, which will complement the stakeholder analyses being done by the partners at the landscape level, and a second one focused on the regional and global levels:

  • Identify the key stakeholders and initiatives working on landscape approaches, territorial development, etc., focusing on watershed or territorial approaches focused on sustainable practices and/or implementing large-scale supply chain initiatives at the national, regional (mainly in Latin America and Asia), and global levels that are relevant for the initiative to be aware of and coordinate with. This will serve as the basis for the project to identify whom to engage with and how to engage them.
  • Develop a stakeholder/actor map of key initiatives that directly or indirectly result in better practices as part of a landscape or territorial approach, while recognizing that good practices depend on a specific set of conditions and stakeholders at a given point in time. Recommended practices should relate to agriculture, forestry, and other natural resources-based activities that support better water quality, soil quality, and crop production to reduce deforestation. This will use secondary data already collected by LandScale and 1000L work.

  • Conduct a review of regional, national, and subnational policy and policy processes including nationally determined contributions linked to the Paris Agreement and landscape-oriented national plans and actions
  • Identify stakeholders working in existing and emerging financing and incentive mechanisms to drive action at the landscape or territorial scale, Institutions investing in landscape approaches, institutions supporting landscape approaches, emerging regulation, or changing enabling conditions that impact the potential for and demand from consumers and employees on business practices in a country, supply chain practices, CO2 emissions, etc.

  • Review of existing and emerging governance mechanisms relevant to landscape and territorial approaches that can help Business Case partners establish effective structures and mechanisms to mobilize finance to the landscapes and achieve landscape-level outcomes (for example, better water quality, soil quality, and crop production to reduce deforestation)
  • Conduct a trend analysis to understand emerging trends related to landscape approaches. For example, trends in action and initiatives (private sector financiers incorporating climate risk into their portfolios, increase of zero deforestation legislation (EU), and increase of compliance carbon markets, etc.) that could present opportunities for the initiative.

Contractor Services at a minimum must include:

The consultancy requires an individual or a consultant firm, that can meet the following requirements:

  1. A master’s degree in natural resource management, social sciences, biology, etc.
  2. The consultant will have good analytical and writing skills.
  3. Experience designing and conducting social research (including individual and group interviews), information analysis, delivering presentations, and developing recommendations.
  4. Experience developing high-quality reports in English and Spanish, based on the reporting requirements of bilateral agencies, like USAID.
  5. Experience working with diverse social groups internationally, including women and Indigenous peoples (IP), in the Amazon Basin and/or Indonesia.
  6. Knowledge and understanding of the civil society dynamics in the Amazon.
  7. Good understanding of conservation and forest protection issues, a solid understanding of the dynamics, issues, and trends associated with commodities value chains and public finance, as well as issues of transparency and governance, government policies and structures, and ecological processes.
  8. Excellent written, verbal, organizational, analytical, and interpersonal skills.
  9. Facilitation skills and experience conducting effective focus group discussions among different stakeholders and ability to organize a workshop involving stakeholders from different sectors (i.e., civil society, government, and private companies)
  10. Experience in developing, implementing or evaluation activities that are meant to generate integrated positive social, environmental, and economic impacts.

Activities and deliverables

A.   Complement the identification and mapping of national, regional, and global stakeholders relevant to the design, implementation, and financing of Landscape action plans in Peru, Ecuador, Indonesia, and Colombia.

1.    Review stakeholder identification and mapping information and reports produced by the landscapes in Peru, Ecuador, Indonesia, and Colombia.

2.    Select a methodology for mapping stakeholders linked to the four landscapes. Based on the selected methodology, map and analyze additional primary stakeholders [3] who influence natural resource management or business practices directly and/or who are most directly impacted by resource management decisions or business practices (i.e., commodity supply chain). These stakeholders may operate at the field, state/landscape, or national/international levels.

  • Global companies sourcing from local companies in the landscapes.
  • NGOs providing technical assistance and improving sustainable practices.
  • Private organizations providing technology to support the reduction of deforestation and carbon emissions with landscape approaches.
  • Indigenous organizations at the regional, national, and global levels.
  • Regional and international women and youth organizations who are supporting landscape approach initiatives. 
  • Government programs committed to and leading landscape approaches initiatives.

3.    Identify secondary stakeholders [4] who are less influential or less impacted by natural resource management decisions or business practices but may have something valuable to offer to the initiative in terms of expertise, financial resources, or network connections. (i.e., legal, political, data exchange or infrastructure level) with a focus on Latin America and Asia.

  • Institutions investing in landscape approaches
  • Institutions financing landscape approaches
  • Institutions supporting landscape approaches

B.    Identify and map the key stakeholder and initiatives working on landscape or territorial approaches at the global level and in landscapes not included in the current project scope. [5]

1.    Select [6] a methodology for mapping stakeholders at the global level, that would be useful for the initiative to engage.

  • Potential users of the tools, incentives, and mechanisms developed by the Business Case, particularly other landscapes.
  • Potential financial partners/investors interested in or investing in landscape/territorial approaches
  • Potential technical partners of the Business Case that can share knowledge about landscapes/territorial approaches
  • Existing accelerators or funding/support mechanisms for early-stage funding of actions at the landscape in the investment-ready stage.


2.    Review of the development of policies, laws, plans, programs, and initiatives under implementation and impacting conservation and deforestation reduction by mobilization of investment led by private and public institutions.

3.    Identify governance mechanisms relevant to landscape and territorial approaches that can be used by the landscape partnerships to mobilize investment and achieve landscape-level outcomes (for example, better water quality, soil quality, and crop production to reduce deforestation)

C.   Conduct trend analysis and identify financing/incentive mechanisms (understand emerging trends in sustainability relevant to landscape work that the initiative should consider/use to identify opportunities and risks)[7]

·      Emerging regulation or changing enabling conditions that impact the potential for and demand for landscape approaches

·      Regional and national approaches that could support or create demand for landscape approaches

·      Private sector trends that could impact the initiative.

Deliverables will include the following. The workplan developed under Product 1 should include a process to get feedback from Rainforest Alliance and Business case partners to incorporate feedback before the final report deadline.

*All deliverables should be presented in English.

General terms and conditions for Request for proposal

  • Proposals and/or any additional information received after the submission time and date are subject to rejection by The Rainforest Alliance. Incomplete proposals may be rejected by Rainforest Alliance at its discretion.
  • The Rainforest Alliance reserves the right to request additional information at any time during the procurement process.
  • Rainforest Alliance is at liberty to make multiple or no selections as part of the proposal process. Rainforest Alliance also reserves the right to cancel the procurement.
  • All proposal costs shall be borne by the applicant and will not be reimbursed by Rainforest Alliance.

Selection Criteria

The List Criteria to assess proposals from potential consultants are:

  • Technical proposal (40%) – The extent that the Applicant’s proposal demonstrates a clear and effective overall technical approach and presents an effective and realistic work timeline.
  • Qualifications (20%) – Demonstrated expertise, experience, and availability through a CV that meets the requirements of the technical specifications.
  • Past Performance (15%) – Demonstrated capabilities and experience related to the technical specifications, capabilities, and quality of products or services.
  • Financial proposal (25%) — Based on the total cost presented in the proposal that is deemed responsive to the technical specifications.

IMPORTANT NOTE: Applications received after the extended due date indicated below will be subject to the following:

  • -5% for applications received by December 13, 2022
  • -10% for applications received by December 16, 2022
  • Applications will not be considered after December 16, 2022

Proposal Process and Format

Submit application via this platform, uploading CV, technical and financial proposal, qualifications, and past performance along with other relevant materials for evaluation no later than 11/30/2022. UPDATE: Due date is extended to December 7, 2022. IMPORTANT NOTE: Applications will be accepted after the due date, until December 16, 2022, but late submission will negatively affect scoring in the criteria above. Questions regarding this RFP must be directed to before the due date.

The proposals should contain:

  • Project team (if a Consultant Firm)
  • Work plan/technical proposal/methodology/timeline for deliverables (depends on technical needs of project)
  • Financial proposal:

▪         fixed price: request budget needed to complete deliverables.

▪         financial proposals must include a basis for costing (ex: "Include previous rates")

▪         Note: state currency required

▪         Note: RA prefers not to define budget amount for the opportunity. Instead, we prefer to gather proposals to determine market price for activity. Stating the budget available for the consultancy can result in proposals only coming back at that cost. UPDATE: A reference range for the proposal budget is USD35,000-45,000

  • List of previous engagements that address the above experience desired
  • Current C.V.(S)
  • Contact details of recent references (email and phone number)

Finalists will be notified by email and / or by phone.


[1] For more information on the ILM approach, refer to “A Practical Guide to Integrated landscape Management” by the “1000 Landscapes for 1 Billion People” initiative at

[2] For more information on the LandScale tool, visit the website at

[3] Primary stakeholders are organizations, companies, and other stakeholders that are directly influenced by the Business Case results in the landscapes. For example, those who depend on natural resources to do business or depend on ecosystem services for livelihoods and well-being.

[4] Secondary stakeholders are actors that can be influenced or impacted but not directly by the Business Case results.

[5] During this phase, the consultant should consider if field visits to a select group of highly relevant landscapes would be of high value for gathering information and understanding the stakeholders’ expectations and interest in project objectives. If so, they should include this in the proposal, or a methodology and timeline to determine this during the consultancy.

[6] Given that the project is being implemented through a consortium of partners, the methodology will need to be shared with the Business Case partners for input before finalization and selection.

[7] This activity should complement and build on the consultancy the LandScale team has contracted as part of this project focused on the current and potential requirements for landscape-level ESG information. The team will share the detailed 

Thank you for your interest in working with The Rainforest Alliance

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