Summary Information

  • Department: Africa

  • Location(s): Kenya

  • Commitment: Approximately- 45 days

  • Desired start date: 16th January 2023

  • Under direction of: Sr. Director for East & Southern Africa

1.    About the Rainforest Alliance

As the Rainforest Alliance (RA), we are building an alliance to create a better future for people and nature by making responsible business the new normal. To advance our mission, we focus on amplifying our impact on the ground through systemic transformation: change across the entire supply chain, change in the relationship between people and nature, and change within our own organization. We achieve this transformation by working in collaboration with a wide range of stakeholders to create a stronger Alliance.

Together, we amplify the voices of farmers and forest communities, improve livelihoods, protect biodiversity, and help people adapt to climate change in bold and effective ways. We embrace transparency because we believe that the best way to build trust across our alliance is through openness about our tactics, our impact, and partners on the ground. Together, we can achieve our vision of a world where people and nature thrive in harmony.

For more information, please visit


2.    About the Kenya TEA for change PROGRAM

The tea sector is a leading foreign exchange earner in Kenya. Close to 5 million people in Kenya are directly supported by the tea sector, yet the sector is threatened by low incomes and wages, high costs of production, human rights issues, environmental degradation, and the impacts of climate change.  


The Rainforest Alliance is proposing a systemic approach to address issues and threats to the sector through the Tea for Change Program, and is rallying local actors KTDA (Kenya Tea Development Agency) and KTGA (Kenya Tea Growers Association), industry leads such as Ekaterra, sector stakeholders IDH (The Sustainable Trade Initiative), Solidaridad  and ETP (Ethical Tea Partnership), as well as county and national governments and financial actors to transform the tea sector into an engine driving economic, social, and environmental gains in Kenya.  


Desired Impact  

  • Improved landscape value (biodiversity, water, soil, forest, carbon sequestration) 

  • Improved tea households’ incomes and profitability of the sector

  • Enhanced resilience to climate change 

  • Improved human rights for workers, their families and communities 

  • Reduced supply chain-related risks and strong sustainability stories 

Program Timeline

3-5 years (5-10 years to scale up)



The overall goal of the consultancy is to support RA and partners to assess the economic viability of tea farming in Kenya including determining the cost of production under different farming systems (small holder and estates), productivity, value chain efficiency, revenues, margins along the supply chain, as well as an assessment of complimentary value chains that support tea farmers. The consultancy will also advise on reforms, policies, programs, practices etc. that would guarantee farm profitability, living income for farmers and ensure long-term sustainability of the sector.


Working in close collaboration with RA, the consultant will take the lead on key aspects of study including developing the research questions, literature review of current practices in the sector and global trend analysis, data collection & analysis, stakeholder consultations, validation, and reporting.


4.    Scope of the ASSIGNMENT

The scope of the assignment will include the following:

1.    Literature review with a focus on research questions.

2.    Coordinating inputs from RA staff as to program needs and context.

3.    Stakeholder engagement, in close collaboration with RA

4.    Data collection and analysis

5.    Reporting

Study area

The proposed study area will cover East of Rift or Mt Kenya region of Kirinyaga and Embu Counties (urban and rural areas) as well as West of Rift regions of Kericho, Nandi, Bomet Counties areas (both rural and peri urban).


5.    Design and Methodology

The consultant will propose an appropriate methodology that is adequate to deliver on the assignment and is relevant to the aspirations of Tea for Change Program. RA proposes the use of a mixed methods approach that will include literature review, focused group discussions (FGDs), key informant interviews (KIIs), farmer sampling, market surveys, Qualitative data analysis and stakeholder consultations including a validation workshop


6.    Deliverables

Specific consultancy deliverables (to be approved by RA) shall include:  

1.    An inception report including a detailed work plan, final Key Informant, Focus Group Discussion Tools, and farmer survey as well as Qualitative data Analysis tools guided by preliminary working sessions with RA.

2.    Draft consultancy report describing the process, summary of the data, key assumptions and explanations, sources of data, methodology, data analysis. The draft report will also include.

a)   Draft summary data report in excel

b)   Consultative Power Point Presentation of findings to Rainforest Alliance and stakeholders for validation

c)   Stakeholder engagement report based on validation workshops

3.    Final consultancy report including literature review, stakeholder consultations, data analysis and validation, responses to the research questions and recommendations to enhance viability of the tea sector. The report should also include.

a)   Farmers breakeven point and return on investment

b)   Living Income benchmarks in tea growing areas to allow an understanding of small holder farmers’ income gaps in different farming systems using the Anker Methodology, as a basis to identify income gaps to aid design of interventions to close and surpass those gaps in Kenya Tea.

c)   Summary description of the process, a summary of the data, key assumptions and explanations, sources of data, methodology, data, and calculations incorporating feedback from validation workshop, and at least ten good photographs taken during field work.

d)   Final summary data report in excel incorporating feedback from validation Workshops

e)   Final stakeholder engagement report based on engagement and validation workshops facilitated

f)     Participants lists/ interview notes from qualitative interviews

g)   Final Power point summary

7.    Management and Quality Control

RA’s Sr. Director for East & Southern Africa, and the Kenya Director, supported by RA Tea for Change in Kenya Program Team will oversee the implementation of this Consultancy. 

8.    Budget and payment Schedule

RA will pay competitive rates commensurate to the consultant qualification and experience. Payment will be made in 3 instalments and will be linked to the submission and approval by RA of the following Deliverables:

1.    Inception report

2.    Draft Consultancy Report

3.    Final Consultancy Report including recommendations for action and key areas of intervention to improve the economic viability of coffee farming in Kenya.

9.   General terms and conditions for Request for proposal

  • Proposals and/or any additional information received after the submission time and date are subject to rejection by The Rainforest Alliance. Incomplete proposals may be rejected by RA at its discretion.

  • The Rainforest Alliance reserves the right to request additional information at any time during the procurement process.

  • RA is at liberty to make multiple or no selections as part of the proposal process. RA also reserves the right to cancel the procurement.

  • All proposal costs shall be borne by the applicant and will not be reimbursed by RA.


The consultant or consultant firm will be selected based on proven experience, qualifications, and ability to deliver a quality product in a prompt and efficient manner.  


Minimum qualifications and experience of the consultant will include: 

·         At least 10 years of experience in similar assignments in international development.  

·         Knowledge of tea sector in Kenya, including, production, trade, finance and tea stakeholders and landscapes.

·         Knowledge of the donor and private sector landscape in relation to funding agriculture sector, in Kenya and Africa. 

·         Experience in working with technical experts and integrating large volumes of complex information into well-structured technical responses. 

·         Excellent communication skills, able to write effective, concise, and compelling content while under pressure. 

·         Ability to work effectively with diverse teams to get exact, high-quality information from stakeholders to produce quality bid documents. 

Evaluation Criteria 

The proposals shall be evaluated against the following criteria: 

1)   Academic and professional qualifications (20%). 

2)  Experience in similar assignments, proposal development, experience with institutional donors (bilateral, multilateral) as well as philanthropic foundations and private sector (20 %).

3)   Consultant's proposal, understanding and interpretation of the assignment's scope, approach and deliverables and reporting (40%)

4)    Timely delivery of the assignment (20%). 

11.    Application and selection process

Interested firms should send their proposal which should address the following:

A) Statutory Requirements  

Upon request, the consultant should supply all required legal documents as may be required by RA and or Kenyan law, e.g.  bank details, KRA PIN and tax compliance certificate etc. 


B) Technical Proposal Requirements 

1)   A detailed profile of the individual or firm, proving academic qualification and relevant experience in undertaking similar assignments.  

2)  Details of previous and similar or related assignments, with links to at least two samples of similar work.

3)  A description of the proposed approach and methodology including the firm understanding of the objectives of the assignment and the technical approach and methodology to be undertaken to deliver the services including quality assurance.  

4)  The proposed work plan which includes the main activities of the assignment, their content and duration, milestones, and deliverable dates; and how to adhere to COVID-19 protocols during the assignment.  

5)    Provide any requirements or special asks that RA needs to put in place to support the delivery of the assignment. 


C) Financial Proposal Requirements  

1)   A detailed breakdown of both professional fees and any reimbursable costs including logistics in Ksh.

2)   All the prices should reflect the diverse types and use of resources as envisaged by the firm.  

3)   Professional fees should include the applicable withholding tax. 

4)   The financial proposal should ensure prices are inclusive of all applicable taxes, including VAT.  


D) Qualifications and Experience of the Individual Consultant or firm  

1)      Technical capacity of the individual consultant(s).  

2)      Experience in supporting large international organizations.  


F) Copyright 

All materials and documents arising out of this consultancy work shall remain the property of Rainforest Alliance. More details will be outlined in the official RA contract. 


Qualified consultants/firms are requested to submit their proposal (Technical and Financial) to Julius Ng'ang'a, RA’s Sr. Director for East & Southern Africa via email  not later than 6th January 2023


RA will make a shortlist of qualified consultants and invite shortlisted applicants for interview. Selection will be done competitively.  


Thank you for your interest in working with The Rainforest Alliance

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