Summary Information

·        Department: Programme

·        Location(s): RYSS Guntur, Andhra Pradesh

·        Commitment: As required to fulfill the scope of work

·        Desired start date and duration: ASAP, duration estimated at 12 months

·        Under the direction of: Senior Technical Associate-AP


Consultancy Summary

About the Rainforest Alliance

Rainforest Alliance, a New York-based 501(c)3, and UTZ, an Amsterdam-based foundation, merged in 2018. Together, the new Rainforest Alliance is now a $70 million per year organization with offices in 17 countries (and growing) and over 5000 staff. The merged organization has two main offices—one in Amsterdam and one in New York City.


The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities.


We work towards making responsible business the new normal through our certification program, tailored supply chain services, landscape, and community work and advocacy.


Rainforest Alliance’s work in the palm sector ranges from landscape-level projects to support smallholder farmers to value chain mapping and traceability, working with globally operating retailers and manufacturers.


With the number of Rainforest Alliance projects at the landscape level in Indonesia growing and an increasing momentum to tackle deforestation assisted by value chain traceability, this long-term consultancy will support the Rainforest Alliance in advancing its holistic offering to the palm sector. The consultant will be placed in the Rainforest Alliance’s team in Indonesia to move forward with the strategic development of the national level palm work and to liaise with the palm team globally to strengthen the connections between the global and regional value propositions. The circa 12-months assignment will cover different activities, including but not limited to supporting the development of Rainforest Alliance’s approach to working with palm smallholders; strengthening the value proposition for Rainforest Alliance’s Palm Industry Platform; and creating a framework for measuring impact.


Background Information

Rainforest Alliance India is looking for a motivated and result-oriented Market Development consultant to implement its project, Transforming Agricultural Systems and Strengthening Local Economies in high biodiversity areas of India through Sustainable Landscape Management and public-private finance. The consultant will coordinate activities directly with Rythu Sadhikara Samstha (RySS), the State government organization, at Guntur, Andhra Pradesh.


The consultant will be integral part of the RySS value-chain and marketing team. The consultant will report to Rainforest Alliance’s staff, Senior Technical Officer, Andhra Pradesh. The consultant will be the key interface between producers in Andhra Pradesh and the supply chains that carry their products to market, for fair share to farmers and their organizations in the value-chain.

Consultancy Objectives and Activities

  • Develop/support developing local, short and long value-chains (pre-production to end consumers) across various natural farming produce and products including agriculture, horticulture, NTFP, integrated framing produce (such as livestock, poultry, dairy, fish, meat, etc.)
  • Review national and State policies and market research pertaining to these value-chains, and develop plans to work with them
  • Develop capacity building plans for these value-chains
  • Orient community institutions, farmer producer organizations and farmer enterprises working in these value-chains in market responsiveness
  • Plan and support improving efficiency and sustainability in these value chains
  • Support generating possible partnerships, linkages and collaborations across value chains within the landscapes for potential off-take of sustainable produce

General terms and conditions for Request for proposal

·      MBA and / or Post Graduation on Sales & Marketing

·      Knowledge of Food Product Marketing channel

·      10 years of experience on Trade / Food products, goods & services

·      Working with development sector experience will be an advantage

·      Knowledge of computer skills especially MS office

·      Ability to travel extensively

·      Good ability in written and spoken English & Telugu and Speaking Hindi language



Selection Criteria

The applicant should possess the academic qualification and experience necessary to successfully execute the assignment. In addition, the applicant should have:

-         proven in-depth understanding of landscape initiatives, especially palm production landscapes

-         proven extensive knowledge of the palm sector and supply chains

-         proven understanding of community forestry and / or smallholder farming

-      excellent interpersonal skills with the ability to interact culturally, linguistically, and diplomatically with diverse internal and external individuals;

-         strategic and analytical thinker and experience in strategy development

-         proficiency verbally as well as in writing in Bahasa Indonesia and English

-         The applicant should cite past performance in doing similar assignments.


Proposal Process and Format

1)    Interested applicants are invited to submit an electronic copy of the proposal or any inquiries to Vinuthna Patibandla at the Rainforest Alliance using the following email address: by 10 May 2022

2)   Proposals should not exceed 5 pages, font size 12, line spacing 1.5, including budget. All annexes must be separate from the proposal.

3)   All expressions of interest should include:

a)  A cover letter.

b)  Proposal: An explanation about the applicant with emphasis on the previous experience in related areas; understanding of the ToR and tasks to be accomplished, addressing how the candidate meets the expertise requirements.

c)   Profile of the applicant and curriculum vitae.

d)  Financial Proposal: The financial proposal should provide cost estimates including daily consultancy fees

e)  Contact details (email and phone number of at least 3 recent references)


Finalists will be notified of their selection by May 10, 2022

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